To promote new range of plastware in Punjab Haryana ,Kerala, AP & Telangana
The Challenges
Challenges faced by the company
Telangana and AP despite being a potential market the sale was low
Wedding season appropriate SKUs were launched in punjab and Haryana had to be supported with buzz around
initiatives Taken
Pallas’s initiatives
We proposed to do activity near retailer point offering freebees on purchase of goods from the nearby retail store also did activity in high footfall area to promote new product launched
We placed the demo van carrying product samples and freebies near retailer’s shop educating customers about the USP of each product and communicating about the offer
Customer showing us the bill reflecting purchase of Nayasa product qualified for a freebie depending on the value of purchase
It helped boosting the sale in the designated region giving huge recognition to the brand which was a big miss specially in AP & Telangana
·Wedding season product gained momentum in Punjab & Haryana
