Case study

Campaign to drive loyalty program designed for influencers- Pan India (Below The Line)

About Campaign

Objective:

To ensure maximum enrollment of the biggest influencers of the electric wires, light and pump categories to the loyalty program which acts as a catalyst to increase sales. Also to ensure already enrolled electricians are aligned to the loyalty program.

No of meets conducted till date: 400
Locations: northern India, southern India and western India

Success Story

When we had started doing this activity we had observed that the responsibilities of conducting this meet was left on dealers and retailers who in turn were just doing it to please their preferred electricians or friends and the entire focus was just to make the TG /non TG happy

The Challenges

Challenges faced by the company

There was no control on attendees and screening of invitees wasn’t done
Deliverables were not addressed properly and there was focus shift
Almost Same audiences were repeated in all the meets stagnating the influencer’s data base which consequently impacted the reach

initiatives Taken

Pallas’s initiatives

Streamlined the process to counter the above challenges culminating into better ROI

Soft copy of an invite one each for retailer, electrician and the company is sent to the respective BMM’s
The success story was discussed in the forum to motivate others to achieve numbers
A soft MIS management helped weeding out the duplicacy
·After the meet same data is collated in an excel sheet at the regional office and sent to us and HO
Engagement of Pallas as their pan india partner has helped them to standardize the process and has reduced the TAT to the optimum number of

More highlights

“ Excepturi praesentium beatae ut nemo commodi. Nemo omnis repudiandae culpa quaerat soluta dolorem aspernatur et. Repellendus sint reprehenderit dignissimos consequatur maiores. “

JKTyres - Devin BartolettiLead Intranet Specialist

“ Excepturi praesentium beatae ut nemo commodi. Nemo omnis repudiandae culpa quaerat soluta dolorem aspernatur et. Repellendus sint reprehenderit dignissimos consequatur maiores. “

JKTyres - Devin BartolettiLead Intranet Specialist

“ Excepturi praesentium beatae ut nemo commodi. Nemo omnis repudiandae culpa quaerat soluta dolorem aspernatur et. Repellendus sint reprehenderit dignissimos consequatur maiores. “

JKTyres - Devin BartolettiLead Intranet Specialist

Campaign to drive loyalty program designed for influencers- Pan India (Below The Line)

Objective:

Success Story

Challenges faced by the company

Pallas’s initiatives

More highlights

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