To promote and burst a campaign about two wheeler tyre amongst the inbound tourists who hire bike and roam around goa
initiatives Taken
Pallas’s initiatives
We proposed client to do a’ RIDE WITH JK’ campaign enhancing brand visibility by displaying brand advertisement on scooters which are let out to the tourist by travel agents
Pallas partnered with 100 bike rental operators in north & South goa engaging their fleet of two wheelers to display brand’s communication
Tourist who hired the bike took the brand on street via the display resulting into disruption as expected
It was so well recognized that it became a talk of town from the word ‘GO’ and also amongst the competition
Gave brand a huge mileage and presence amongst the TG
