Drive cashback offer campaign (both offline and online) for tyre in Odisha
The Challenges
Challenges faced by the company
Sales had been stagnant in passenger car division in the said state
Deliverables were not addressed properly and there was focus shift
Ceat attempt to upscale the sales even after running few campaigns had not culminated into desired number
initiatives Taken
Pallas’s initiatives
After discussing with marketing team of CEAT we realized the challenge was to design a campaign to run this offer in stipulated budget to have maximum coverage resulting into desired numbers
We clubbed the online and offline activation in a way to maximize reach resulting into desirable lead
Media vehicle used for campaign was a demo van. The display served the purpose of establishing the communication and mobility helped reaching out to the Right TG making most of the ‘time bound’ activity.
the target was to have additional 600 numbers over and above the current run rate of the company while we generated double the numbers
